Kerri joined IBA in 2022 to head up IBA’s Business Development efforts in the EMEA region. Kerri has a background in strategy, sales, marketing and media as well as TV and film.

Kerri is a journalist by training but started her career in advertising at TBWA Chiat/Day, New York then moved “across the pond” and worked as an Account Director at M&C Saatchi, London. Most recently, Kerri founded and ran her own cold-pressed juice business in the South of France, selling her products into all of the French major supermarket chains.

Kerri has a passion for aviation and also runs ultramarathons.